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Social Media Workshop
Social Media Workshop
Maximizing the Returns of Social Networks for Your Museum
June 29-30, 2010 (San Antonio, TX)
With the emergence of new technologies and platforms many museums have rushed to create Facebook pages, twitter feeds, and flickr pages. Rather than wait for visitors to create content about their collections, museums need to be present and proactive on social media platforms -- but how best to do this? At the workshop, leading experts in social networking and social media will highlight the most popular channels for museums, look at the ways they are being used, discuss ways to gauge success, and outline successful strategies to embed social networking into the things you are already doing. Also on the agenda is a detailed look at the unique ways social media can extend a museum's audience. Participants will work hands-on with real-world scenarios and understand how to expand or create social media strategies back at their home institutions.
These wiki pages are references both for workshop participants and anyone else interested who could not attend the workshop in person.
We have audio recordings of our keynote sessions and the panel discussion.
Mind Your P's and Q's: Checklist for Museums Serving Up Content in a Voracious World
In search of the twin elixirs of audience satisfaction and audience engagement, Holly Witchey discovers that old wives' tales and aphorisms resonate for a reason in our digital world. Mom, the guys at the barber shop, the dizzy redhead, and the bad boy in the band provide the common sense; the twist is to use common sense to create exceptional opportunities for audiences and museums alike.
(34.3 Mb MP3)
Social Networking in the Museum
chaired by Rachel Varon featuring Stacy Fuller (Amon Carter), Ben Slade (Arthouse), and Nicole Stutzman (Dallas Museum of Art)
What's happening in Texas with social networking? Many of MIDEA's member institutions are currently involved in exciting social networking projects. In this panel, three of your colleagues discuss the ways they are already tapping into social networks and crafting their messages to target specific audiences. Bring your own questions to add to the conversation.
(37.6 Mb MP3)
Developing a Social Media Strategy
Now that you’ve seen examples of how social media and social networking are being used — as well as had some hands-on experience with these tools yourself — you’re ready to start drafting a social media strategy that you can take back to your museum. We’ll show you how to get started, or how to build on initiatives already underway, and share tips on how to approach the right people to get your ideas implemented.
(49.2 Mb MP3) •
Overview of Tools
This short guides are references geared specifically to museums for getting started with six of the tools we will be using at the workshop.
These are the things we will be doing in the workshop; some are optional and are provided as a reference.
Leveraging Social Media for Arts Organizations
- a workshop led by Beth Kanter; see also the
Social Media Lab
is an overview of the various ways the Met is using social media
is a socially networked museum membership at the Brooklyn Museum
Creating a Social Media Strategy
(PDF) - White paper from AAM 2010 by Stephanie Weaver and Vanessa Ruiz
A Podcast in a Day
(PDF) - Stephanie Weaver; tips for preparing to do short video or audio interviews
The Conversation Prism
a graphic that illustrates the "art of listening, learning, and sharing"
The Boom of Social Sites
- an infographic that places social media sites as circles on a timeline for when they were launched, with the size of the circle proportional to their audience size
Social Media Listening Literacy for Non Profits
A Social Media Best Practice: The Value of Growing your Share of Conversation
World Map of Social Networks
- a visualization that shows the domonant social networking site in each country
Indianapolis Museum of Art blog
by Nina Simon, author of
The Participatory Museum
Museum Next Blog
Walker Art Center New Media Initiatives
help on how to format text
Creative Commons License
The New Media Consortium
is an international 501(c)3 not-for-profit consortium of
hundreds of learning-focused organizations
dedicated to the exploration and use of new media and new technologies. (
Turn off "Getting Started"